CURRENTLY WORKING AT NORD

DigitalDesigner

hello@backandfriends.com

Stockholm, Sweden

Instagram Linkedin

hello@backandfriends.com

Stockholm, Sweden

Instagram Linkedin

CURRENTLY WORKING AT NORD

DigitalDesigner

Showreel

Cases

See more work

Cure Media

Verifone

Vattenfall

Industry week

Fontwerk

See more work

What I bring to the table

The digital world is loud. I make designs that cut through it, with intention. I build design systems that create order, craft identities that demand attention, and bring static to life through motion.

More about me

What
I do

Brand
creating the one true starting point.
Every project begins with identity. Before a single page is designed or a frame is animated, I define the core: the mark people will recognise, the voice they'll hear, and the colour palette that ties it all together. Each choice is made with intention, so everything that follows (website, campaign, motion, social) grows from the same foundation and feels unmistakably like you.
Web
Bringing a brand to life online.
Once I know who a brand is, the next step is showing it to the world. A website is often the first real conversation people have with a brand, so I make sure it sounds and feels like the identity it came from. I carry that identity into every detail: how a page unfolds, how a button responds, how the words land, how the colours set the mood. Nothing is decorative for its own sake. I build each interface to stay consistent and to grow over time, so wherever someone lands, they meet the same brand that started it all.
System
Turning identity into structure.
Once a brand has a clear identity, I give it a system to live in, so it doesn't fade as the product grows. I break the brand down into its building blocks (colours, typography, spacing, icons) and shape them into components and rules that work together, from a single button to a full layout. The goal is consistency without rigidity: a system that holds the brand's shape on every screen while leaving room to evolve, so the hundredth page feels as true to the brand as the first.
Motion
Giving a brand movement.
Motion is where a brand starts to feel alive. I define how it moves, from the rhythm and easing to the way elements enter, transition and respond, so it has a motion identity as distinct as its colours or typography. On the web, I use motion to guide attention and make interactions feel natural, never just for show. Beyond the screen, I create case films that tell the story behind the work, bringing the identity, the system and the experience together in a way stills can't.

DigitalDesigner

DigitalDesigner

Cases

What I do

What
I do