Verifone
Project
Project
01Verifone set out to refresh its entire visual identity around a new strategic concept: "Boundless Payments." This was an extensive rebrand that reached every corner of the brand, from the visual identity and motion design to presentations, quote templates and social media. Every touchpoint needed to feel connected, so the brand itself would carry Verifone's ambition for truly boundless payment solutions.
Role
02I co-led a team of five designers, responsible for brand consistency across every deliverable. Beyond my own design work, I briefed and mentored the junior designers, setting them up with clear guidelines and ongoing feedback so the whole team delivered to one standard.
Client
03Verifone is a global payments architecture company processing over $8 trillion in transactions annually across 165+ countries. With 40 years of leadership in the payments space, for businesses around the world.
The scope was huge: everything had to be redone. But the real challenge was ensuring brand consistency across completely different media, from large print campaigns and small social media graphics to interactive digital presentations. Everything had to feel like Verifone, regardless of format or scale. That called for a disciplined design system and clear guidelines for how the brand could adapt without losing its integrity.
The scope was huge: everything had to be redone. But the real challenge was ensuring brand consistency across completely different media, from large print campaigns and small social media graphics to interactive digital presentations.
Everything had to feel like Verifone, regardless of format or scale. That called for a disciplined design system and clear guidelines for how the brand could adapt without losing its integrity.
Once the designs were finished, the real work began: making sure the brand would hold up without us. We built an in-depth brand hub in Frontify covering everything from logo placement and colour usage to social media templates. We paid close attention to detail so that anyone at Verifone, even Dave from finance, could follow the guidelines and keep the new look cohesive.
