Fontwerk

Project

Project

01

Sometimes you have to get your hands dirty, literally. This project promoted Hamster, a new typeface from Fontwerk. Instead of going the usual route with a 3D video or a social media campaign, we made everything by hand. That meant painting over 100 letters, building a conveyor belt and laying pink tiles. It wasn't easy, but the results speak for themselves.

Role

02

We were a small team of 4 designers, where we all helped create this together with Golden Retriever Studio on photography and postproduction and Darwood Music creating the music.

Client

03

Fontwerk is a Berlin-based type foundry crafting innovative typefaces full of character. They hold themselves to the highest creative and technical standards, creating type for strong brands, convincing products and inspiring design.

A heap of painted Hamster letters
Hamster letters packed in a pink box
Stacks of painted letters
Painted letters scattered across pink tiles
A sculpture made from Hamster letters